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About Us


We aim to help parents in their everyday, busy lives by bringing you practical and innovative baby and children gifts that have been designed with your needs in mind.


My partner Sara and I started this business together with a shared goal to bring the best products to parents. Born and raised in Barcelona, we now call Raglan in New Zealand home. We love to travel and running an online business fits in perfectly with this. Customer service is key for us, we'll go above and beyond to meet your needs.


We understand that raising children is a full-time job and we want to help lighten your load. We don’t just bring you the best baby products on the market, we travel to Asia and around the country and work with the designers to ensure you are getting the best quality children’s gifts on the market.


We strive to provide parents with access to beautiful products that will help them in their parenting journey. At the same time, we realised we could use our growth to give back. $1 of each sale made is donated to Save The Children to promote children's rights, provide relief and help support children in developing countries. It is our goal to increase this as much as possible as we keep growing.


"Passionate Filmmaker"

Sara Guix

Creative Director

"Passionate Surfer"

Max Viladoms

Owner & CEO

"Passionate Biker"

Mary Dianne Plaza

Head Of Customer Support

"Passionate Mom"

Felicity Frankish

Head Of Content